Storm-restoration roofer captured 11x more insurance leads in one season
A Gulf Coast roofing contractor specializing in storm restoration was missing peak-season demand to out-of-state storm chasers. We built a rapid-response visibility system that turned them into the default local choice when homeowners filed claims.
Client identity withheld. All figures, timelines, and tactics are from a real engagement.
What changed in 4 months (storm season).
Inspection requests/mo
+11x
Insurance-claim job share
+37 pts
Mobile site speed score
+63 pts
Cost per booked inspection
-70%
Organic insurance-claim keywords ranked
+1,425%
What they were up against.
- 1
Out-of-state storm chasers buying paid ads in their market the moment a storm hit
- 2
No content addressing the insurance claim process — losing trust to chasers offering 'free roofs'
- 3
Site speed scoring 31 on mobile — homeowners bouncing before the form loaded
- 4
No system for capturing leads after hours during storm events
How we rebuilt their pipeline.
Step 01
Storm-response landing pages
Built dedicated pages for each named storm event with claim guidance, before/after galleries, and same-day inspection booking — live within 24 hours of landfall.
Step 02
Insurance-claim content hub
Published 12 deeply-researched articles on the claims process, common denials, and what 'storm chaser' contracts actually do — ranked for 18 high-intent insurance queries.
Step 03
Mobile-first rebuild
Rebuilt the site on a performance-optimized stack. Mobile speed score went from 31 to 94. Form completion rate doubled.
Step 04
24/7 lead capture
Added live chat with after-hours AI handoff and instant SMS to the on-call estimator. Captured 142 leads during a single weekend storm event.
What it meant for the business.
Closed $2.4M in insurance-restoration work in a single 4-month storm season
Beat out-of-state storm chasers on visibility in 5 of 5 target counties
Built a defensible content moat that compounds outside of storm season
Established the local brand as the trusted in-state claim specialist
"When the storm hit, we weren't competing with the chasers — we were the answer homeowners already knew. The content we built keeps paying us back every storm season."
— General Manager, regional roofing company
Want this for your roofing business?
Every engagement starts with a free 30-minute audit of your market. We name your real competitors, map the keywords you should own, and show you the fastest path to booked jobs.