Family plumbing shop tripled high-value drain jobs in 5 months
A 2-truck plumbing operation in a fast-growing Mountain West market wanted to move upmarket — fewer leaky faucets, more sewer line and water heater jobs. We rebuilt their site around high-ticket services and pointed paid spend at the searches that actually pay.
Client identity withheld. All figures, timelines, and tactics are from a real engagement.
What changed in 5 months.
Avg ticket size
+186%
Monthly high-ticket jobs
+244%
Quote-to-close rate
+16 pts
Organic traffic
+386%
Paid cost per acquisition
-53%
What they were up against.
- 1
Site read as a generic plumber — no clear high-ticket service pages
- 2
70% of paid spend landing on the homepage instead of service-specific pages
- 3
Ranking for 'plumber near me' but invisible for 'sewer line repair' and 'tankless water heater install'
- 4
No follow-up on quoted jobs — quote-to-close stuck at 22%
How we rebuilt their pipeline.
Step 01
High-ticket service architecture
Built dedicated pages for sewer line repair, water heater install, repipes, and slab leak detection — each with pricing transparency, FAQ schema, and trade-specific trust signals.
Step 02
Intent-based PPC
Segmented campaigns by job value. High-ticket searches got dedicated landing pages, priority bidding, and a separate phone line for tracking.
Step 03
Quote follow-up sequence
Added a 5-touch SMS + email sequence over 14 days for every quoted job over $1,500. Lifted quote-to-close from 22% to 38%.
Step 04
Review acceleration
Post-job review request automation tied to the dispatch system. 4.2x the monthly review volume of the prior year.
What it meant for the business.
Monthly revenue grew from ~$58K to ~$214K within 5 months
Shifted job mix from 78% low-ticket service calls to 54% high-ticket installs
Added a second crew dedicated to sewer and repipe work
Ranked top 3 for every high-ticket service keyword in their core market
"We stopped competing on price and started winning the jobs that actually fund the business. Our average ticket nearly tripled."
— Owner, family-run plumbing company
Want this for your plumbing business?
Every engagement starts with a free 30-minute audit of your market. We name your real competitors, map the keywords you should own, and show you the fastest path to booked jobs.