Mid-size HVAC company 4x'd booked emergency calls in 6 months
A residential HVAC operator in a competitive Southeast metro was bleeding emergency calls to two national franchises. We rebuilt their local visibility stack and tightened lead response, taking them from a slow weekday trickle to fully-booked crews through peak season.
Client identity withheld. All figures, timelines, and tactics are from a real engagement.
What changed in 6 months.
Monthly booked jobs
+300%
Emergency call volume
+4.0x
Cost per booked job (paid)
-47%
Map-pack visibility (top 3)
+59 pts
Avg lead response time
-99%
What they were up against.
- 1
Ranking on page 2 for the top 'AC repair near me' queries in their core ZIPs
- 2
Missing 38% of inbound calls outside business hours with no recovery system
- 3
Google Business Profile under-optimized — 0 posts in the prior 6 months
- 4
PPC running on broad match with a 14% lead-to-booked rate
How we rebuilt their pipeline.
Step 01
Map-pack takeover
Rebuilt the GBP with service-specific categories, weekly posts, and a 30-day photo cadence. Added structured citations across the 22 directories that actually move the needle for HVAC.
Step 02
Service-area landing pages
Built 14 ZIP-level pages with unique copy, local schema, embedded reviews, and a click-to-call hero — each tied to a tracked phone number.
Step 03
Lead-response automation
Wired missed calls into an SMS auto-reply + dispatcher alert. Average response time dropped from 4h 12m to under 90 seconds.
Step 04
Paid-search rebuild
Killed broad-match waste, restructured around exact and phrase match, and added LSAs. Cut cost per booked job by 47%.
What it meant for the business.
Booked-job revenue grew from ~$74K/mo to ~$310K/mo within 6 months
Hired 3 additional install crews to keep up with demand
Reduced reliance on home-services lead marketplaces by 80%
Hit a 4.9-star average across 180+ new verified reviews
"We went from chasing leads to turning jobs away. The phone hasn't stopped — and for the first time we actually know which dollars are doing the work."
— Operations Lead, residential HVAC company
Want this for your hvac business?
Every engagement starts with a free 30-minute audit of your market. We name your real competitors, map the keywords you should own, and show you the fastest path to booked jobs.