Residential electrician booked out 8 weeks after EV charger pivot
A residential electrical contractor in the Pacific Northwest wanted to ride the EV charger install wave but couldn't break into the search results. We turned EV install into their flagship service line — and booked their crews out 8 weeks deep.
Client identity withheld. All figures, timelines, and tactics are from a real engagement.
What changed in 6 months.
EV install jobs/mo
+1,075%
Avg job value
+78%
Booked-out lead time
Fully booked
Organic EV keyword rankings (top 10)
New
Qualified-lead rate from form
+47 pts
What they were up against.
- 1
Zero ranking for any EV-related keyword despite being a certified installer for 3 brands
- 2
Site treated EV install as a footnote on the homepage
- 3
No content addressing rebates, permit requirements, or panel upgrades
- 4
Losing bids to two national installer networks with worse reviews but better visibility
How we rebuilt their pipeline.
Step 01
EV-install content cluster
Built a 24-page content hub covering every charger brand they install, every local utility rebate, and every common panel-upgrade scenario. Internal-linked into a flagship service page.
Step 02
Suburb-level service pages
19 suburb-specific pages with local permit info, utility-specific rebate guidance, and embedded install galleries — each ranking in the local pack within 90 days.
Step 03
Estimate booking flow
Replaced the contact form with a 4-step qualifier that captures vehicle, panel age, and address — pre-qualifying leads before the estimator even called.
Step 04
Review schema + GBP overhaul
Migrated reviews into structured data, rebuilt the GBP around EV services, and added weekly project posts. Map-pack share doubled in 60 days.
What it meant for the business.
Added 2 full-time install crews dedicated exclusively to EV work
Monthly EV revenue grew from ~$6.6K to ~$138K within 6 months
Became the recommended installer for two regional EV dealerships
Built a content position the national networks haven't been able to displace
"We went from getting scraps to defining the category in our region. The hardest part now is hiring fast enough."
— Owner, residential electrical contractor
Want this for your electrical business?
Every engagement starts with a free 30-minute audit of your market. We name your real competitors, map the keywords you should own, and show you the fastest path to booked jobs.