Hardscape design-build firm doubled average project value to $42K
A design-build landscaping company in the Midwest was buried under low-budget lawn-care requests when their real margin came from full hardscape installs. We repositioned them as the premium choice and filtered out the wrong-fit leads before they hit the inbox.
Client identity withheld. All figures, timelines, and tactics are from a real engagement.
What changed in 7 months.
Avg project value
+119%
Qualified leads/mo
+209%
Estimator time on dead-end leads
-91%
Project booking rate from quote
+23 pts
Organic traffic to portfolio pages
+2,233%
What they were up against.
- 1
60% of inbound requests were sub-$2K lawn-care jobs they didn't want
- 2
Premium hardscape pages buried 3 clicks deep — most visitors never saw them
- 3
Quoting low-budget leads burned ~12 hours/week of estimator time
- 4
No portfolio strategy — beautiful work invisible to search
How we rebuilt their pipeline.
Step 01
Premium-positioning rebuild
Rebuilt the homepage and primary service pages around $25K+ hardscape projects. Lawn care moved to a single mention with a referral partner — filtering out price-shoppers up front.
Step 02
Project-portfolio SEO
Turned 38 completed projects into individually-optimized case-study pages, each ranking for design + material + suburb combinations.
Step 03
Qualifying intake flow
Replaced the contact form with a budget-qualifier that routed sub-$10K requests to an auto-response and a referral. Estimator time on dead-end leads dropped 91%.
Step 04
Visual-search optimization
Optimized project images for Google Images and Pinterest with proper schema and alt text. Pinterest became the #2 traffic source within 4 months.
What it meant for the business.
Booked $1.8M in hardscape work in 7 months — up from $640K the prior year
Calendar booked 5 months out for full design-build projects
Eliminated the lawn-care service line entirely without losing revenue
Built a portfolio-as-SEO engine that compounds with every completed project
"We stopped apologizing for our pricing and started attracting the clients who actually wanted what we build. Best year we've ever had."
— Principal Designer, design-build landscape firm
Want this for your landscaping & hardscaping business?
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