Free Tool · Marketing ROI

What's the real ROI on your marketing?

Plug in your spend and your numbers. See revenue, gross profit, ROAS, cost per lead, cost per job — and what slow response is costing you.

Your numbers

Adjust to match your business.

Monthly marketing spend$5,000

Monthly leads (calls + form fills)80leads/mo

Close rate28%

Average job value$950

Gross margin45%

Average response time

Return on investment

-31%

Net profit -$1,553 / mo on $5,000 spend

ROAS

1.53x

Cost / lead

$63

Cost / job

$620

Jobs / mo

Monthly revenue

$7,661

Gross profit $3,447 at 45% margin

Potential revenue at 5-min response

$21,280

Industry-best response = max close rate

Revenue lost to slow response

$13,619

$163,430 per year

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