Book 73+ more jobs a month from Lansing.
We help home-service companies in Lansing dominate Google, capture every high-intent search, and turn local demand into booked, paid work — backed by our 6-month ROI guarantee.
4.9/5 · Joined by 200+ owners
30 days
To first ranked keyword
3.2x
Avg. lead volume in 90 days
24 hrs
Response time, guaranteed
6-month
ROI guarantee
1,044 homeowners search for help every month in Lansing.
Three out of four never make it past the top three Google results. We make sure that's you - across every ZIP your crews already drive.
162,142
Population
69,618
Households
23
ZIP codes
$47,062
Median income
Watching jobs go to competitors.
- Buried below other Lansing contractors on Google
- Paying for clicks that don't convert into calls
- No idea which campaigns produce booked revenue
- Slow website driving high-intent visitors away
- Empty schedule during your busy season
Booked solid from your own city.
- Top of the Lansing map pack across every core ZIP
- High-intent ads + LSAs producing real booked jobs
- Dashboard showing exact ROI on every dollar spent
- Conversion-built site turning visits into calls
- Predictable lead flow you can scale around
If you're not in the top 3, you're invisible.
In Lansing, 67% of every Google click for home-service searches goes to the first three local results. Page two? Effectively zero.
Click distribution based on published local-pack studies (Backlinko 2023, BrightLocal). Bookable-jobs figure is an estimate from Lansing household and search-demand data.
What the Lansing home-service market actually looks like.
Lansing is the kind of mid-sized Michigan market where one disciplined contractor can take outsized share. Demand is strong, ad costs are lower than metro rates, and most local competitors aren't running modern campaigns. Tickets in Lansing trend toward repair-over-replace, so winning here is about call volume and speed-to-quote rather than premium pricing. It's a snow belt market — peak demand hits Dec–Feb for heating, burst-pipe plumbing, ice-dam roofing, so ad budgets should ramp 30–45 days ahead of that window.
Estimated annual spend
$23.8M
modeled from 69,618 households & local income data
Estimated competition
~516
modeled active home-service contractors in Lansing
1 : 135 households per contractor.
Top 3 map-pack contractors take ~67% of all calls — the rest split the remainder.
Where leads come from
73%
of Lansing home-service jobs start on Google
Seasonal demand
December is the busiest month in Lansing.
Lansing's snow belt climate drives a clear demand curve. Peak season (Dec–Feb) is heaviest for heating, burst-pipe plumbing, ice-dam roofing. We ramp ad budgets 30–45 days ahead of each peak so your phone is already ringing when competitors are still scrambling.
Relative search demand · Jan → Dec · typical Snow belt pattern
Marketing that feeds your Lansing dispatch board.
We focus on the only metric that matters: booked jobs your techs can actually run. No vanity dashboards, no SEO theater — just calls, forms, and route-ready leads from Lansing.
From buried to booked in 90 days.
Audit your market
Map every competitor and high-intent keyword in Lansing.
Launch the system
SEO, LSAs, PPC, and a conversion site fire in week one.
Calls land
High-intent leads call your crew, not your competitors.
Scale what works
We double down on campaigns that book jobs - and cut the rest.
Pick your trade in Lansing.
Built around how homeowners in Lansing actually search - and what makes them call.
"We went from 12 booked jobs a month to 84. Ranking Titan paid for itself in 6 weeks - and we haven't looked back."
Mike R.
Owner · Home Services Co. · 8 trucks
23 ZIP codes across Lansing, MI
If we don't pay for ourselves in 6 months, we work free until we do.
We only take on Lansing home-service companies we know we can grow. If your tracked revenue doesn't cover our fees in the first 6 months, every dollar of work after that is on us.
FAQ
How fast will I see new Lansing leads?
Most clients see their first paid leads in week one (Google LSAs + PPC). SEO and map pack rankings compound over 60–90 days. By month 6, the system is producing predictable booked revenue.
Do you only work with one company per trade in Lansing?
Yes. We never run competing campaigns against an existing client. First-mover gets the territory - once we take on a plumber in Lansing, we won't take another.
What if it doesn't work?
Our 6-month ROI guarantee. If the system doesn't generate tracked revenue covering our fees, we keep working free until it does. That's why we're picky about who we take on.
Will it work outside the city limits?
Yes. We target every ZIP your crews already serve - including the 23 ZIPs around Lansing - and adjust spend based on which areas convert best.
We also serve Michigan home service companies in:
Get your free Lansing growth plan.
Custom lead forecast, competitor breakdown, and the exact playbook to dominate Lansing, MI - delivered within 24 hours.
Also serving the rest of Michigan.